You might be in the planning stages of opening a daycare at home or you might already have just opened your doors, but either way it’s time to figure out how to get clients quickly. This article will focus on the top five daycare advertising methods for a new daycare owner:
1. Fliers
Simple to make, well-placed fliers can be an effective way of reaching your target audience. All that’s needed to make a professional flier is access to a computer, word processing software, printer, and paper. Before running around town and posting them everywhere, think hard where your ideal parents hang out.
2. Business cards
You can get hundreds of business cards printed affordably by using a professional service. If you are good at graphic design and want to save money, you can make your own cards at home. Just make sure to take plenty with you everywhere and hand them out liberally.
3. The web
The internet has a few sites dedicated to matching parents with childcare providers. Take some time to answer some ads and consider posting your own ad for your service too. The advantage of using these sites on the web to find clients is that they are usually free and provide quick results.
Another idea is to create your own website or blog showcasing your daycare that is optimized for local searches. This is definitely a more intensive and time consuming strategy, but it could bring in a constant trickle of leads for your daycare and waitlist over time.
4. Referral system
Set up a referral reward system. Let your customers, friends, and other acquaintances know about it. Consider including it in your fliers or business card or other marketing materials. Word of mouth is considered to be a very powerful form of marketing, and since you only need to fill in a few slots, this method may be enough.
5. Local paper
Your local newspaper is an ideal place to reach parents. See if you can advertise there. Another idea is to write a childcare related article and try to get it published in a local paper. Make sure to include your daycare contact information at the bottom of the article.
Overall, there are countless daycare advertising tactics to try. Keep in mind that consistency is important, so pick only a few ideas and do them well until you fill up your home daycare.
To learn more about opening a daycare business at home, check out this childcare business system.
