There are a few schools of thought on coming up with daycare name ideas for your future home care business. One idea is to brand your name into the business. For example, a hypothetical service named “Sarah Ann MacBeth’s Day Care” obviously refers to the owner, but the drawback of choosing your own name is that it might not be such an uncommon enough name to stand out from the crowd.
Another method is to come up with a “sticky” or memorable daycare names like “The Great Indoors Home Day Care” or “Happy Sunshine Family Day Care.” Integrating what’s unique and marketable about your day care is another way to stand out and be memorable. For example, a hypothetical “Eve’s Eco Family Daycare” could aim towards a niche audience of environmentally-minded parents. The same is true for a bilingual daycare or one that focuses on attachment parenting.
Regardless of your name choosing strategy, try to convey an image or story of your daycare in under four words. It’s best if it is memorable or benefits-focused. Then, once you decide on a name, run a trademark search on the US Patent and Trademark’s website to make sure no one else legally reserved it. You can also check with your state’s Secretary of State office to make sure your business name is available before opening a home daycare.
Finally, run an internet domain name search on a site such as GoDaddy or Name.com to see if the dot com address is still available. If so, you can reserve a cheap domain for under $10 and later build a website using your daycare brand.
Overall, coming up with daycare names doesn’t have to be too hard. Consider using your name, a unique marketing benefit, or something descriptive to help form your first impression.
Last but not least, if you’re looking to learn how to start a daycare in a step-by-step fashion, check out the Starter Kit.
